2011 Lancia Ypsilon VERSUS Review and Informations
At Geneva Lancia is presenting new features on all the models in the Ypsilon, Musa and Delta ranges in terms of both style and power units. For these important previews a highly attractive and stylistic stand has been created, based on a haute couture showroom, in which black contrasts with the purity of white and the elegance of silver. In the same way, the fittings and materials used reflect the care and quality of craftsmanship used in the interiors of the Lancia models. The ‘Lancia Café’, a rendezvous and oasis of calm, makes a welcome return, as it did at the latest film festivals – Cannes and Venice – where it became a ‘must’ for actors and show business stars. Designed to welcome the public in an elegant and engaging manner, the exhibition area allows the public to admire the latest developments in car design and, at the same time, experience the emotions of the Lancia environment.
The spotlight is on both the new Delta Executive, the luxurious flagship intended for customers looking for maximum exclusivity and comfort, and the novel Delta Hardblack, a show-car which has a completely matt Lava Black body and interior finish in Alcantara Starlite, also black.
The ‘Ypsilon Versus show car' features certain exterior features of great visual impact. Beginning wîth the special Bronzino Bronze body colour that bears a screen-printed ‘Versus' logo on the roof. The exterior also boasts bronze 16' alloy rims. The original bronze chrome finish is also repeated on the grille, handles, moulding on the doors and rear bumpers and tailgate handle, sporting the Versus logo.
The same strong personality is evident inside, as borne out by special upholstery produced wîth a band in a cloth that recalls the world of fashion – and a central area in brown leather wîth a ‘Versus' logo heat-printed in relief, just as on the accessories produced by the fashion brand.
The same craftsmanship has been lavished on the pearl-effect leather of the head restraint, adorned wîth an embossed VERSÚS logo, on the dashboard and on the door panels. Everything has been made even more elegant and exclusive by detailing on the instrument panel, sill plate and gearbox that also have the same bronze chrome finish as the exterior features.
Finally, the Lancia stand has a special corner dedicated to the growing collaboration between Lancia and Magneti Marelli and the technological equipment produced for the Lancia models: the Reactive Suspension System, the Adaptive Xenon Light headlights, the integrated GPS (Instant Nav) and the robotized transmission (Selectronic). In addition, the collaboration between Fiat Group Automobiles, Magneti Marelli and Microsoft has produced Blue&Me™, a system which for the first time Lancia Delta is offering complete with the ‘services’ functionality in partnership with Telecom, as well as the standard functions of hands-free phone, music player and GPS navigation.
Lancia a partner in the film ‘Angels and Demons’
Lancia is celebrating its major product placement in the film ‘Angels and Demons’, the follow-up to the hit ‘The Da Vinci Code’, with a limited edition of the Ypsilon, Musa and Delta. Under the dual concept banner ‘angel and demon’, the three models of the ‘Première Collection’ feature a white body and a black roof. The three advanced engines are those which best express the twin spirit of the Lancia models: the Ypsilon 1.3 liter engine (105 HP), the Musa 1.3 liter Multijet engine (95 HP) and the Delta 1.9 liter TwinTurbo engine (190 HP) are in fact the cars with the best CO2/HP ratio in their category, in other words maximum power with minimum emissions.
The show car is the forerunner of a special series that will be produced in a limited edition (500 cars) and marketed from March 2009. The car confirms Lancia's interest in the world of fashion. Despite the apparent differences between motoring and fashion, the two worlds actually share important qualities such as talent, creativity and innovation. The winning ingredients of world-renowned Italian style, in other words. source:www.zulva.com,www.conceptcarz.com
